Upcoming commissions: Sunday Times/Raconteur Mobile Business report
October 9, 2013 Leave a comment
I’m currently working on the following features, with a deadline for ideas/leads of 5pm, 11th October:
Companies can no longer afford to consider mobile as an afterthought, or a simple box they need to tick. For success in the modern business world, mobile must become one of the most integral components of a business growth strategy. This is easy for those in start-up mode, but for older organisations, often led by less mobile savvy executives, this may require a complete mind shift as to how mobile is considered, applied and delivered. This introductory feature explores the move to a mobile first attitude in business.
Will there ever be a silver bullet when it comes to mobile commerce solutions? Probably not. Certainly not yet. However, with consumers now mobilised in developed markets, getting your mobile commerce solutions right has the potential to increase sales, attract new customers and track / analyse customer behaviour. We explore the factors you need to consider to get this right for your business, and highlight the importance of doing the right research and choosing the right commerce partners to gain competitive advantage.
Please email your suggestions in the first instance, and be as specific as possible. We favour business leaders/owners/end users over vendors. And please note this is for a UK business audience.