Request for case study/expert interviews – big data, analytics, and growth
July 24, 2013 Leave a comment
I’m working on some content for an upcoming Raconteur report which will appear in The Times in September.
My piece is looking at big data, but it is in the context of helping businesses to grow.
I’m looking to speak to UK company directors about how they are or hope to use data and analytics. They could be the CMO, CFO or IT director. For the piece I’m keener on companies that can talk about what they’ve done, even if the project was quite narrow in scope, than on the theory or the technology behind it. One of the interviews is likely to run as a standalone case study.
Again, as the overall focus is on economic growth, private sector examples are better than the public sector. Ideally I’d want to speak to at least one B2C and one B2B company.
Please email brief pitches – with a view to interviews being done w/c 5 August.