CIO interview – European Medicines Agency
December 6, 2011 Leave a comment
Usually, I avoid posting commercial work here but we are rather pleased with this piece, which was commissioned by CAST, a software vendor.
The interview is with Hans Wagner, CIO of the European Medicines Agency.
The client is using this as part of a bank of case studies they are loading on to YouTube.
Credit to Lee Durant (@leedurant) for the camerawork and Paul Maher (@pmaher) from CAST’s PR agency, for working behind the scenes to smooth the process.
The concept behind the commission was to create a piece of work that, whilst to the vendor’s brief, would stand its ground editorially, and tell Mr Wagner’s story.
Equally, we can produce similar work for editorial clients, with or without the journalist on camera. Do drop me an email if that is of interest.