Video as a ‘value add’ to a web feature

Recently, I’ve been working with some publishers to test out the value of adding short video clips to written stories for their web sites; equally, the technique could work for print titles that want to drive traffic to their online editions.

To work well, the clips need to be short and punchy; to keep production costs down, publishers may not want complex, multi-camera videos (and these also take more time to produce, and so to put live, unless they are filmed in a studio).

This example, for Dennis Publishing’s IT Pro, was filmed by the reporter (me in this case) on a video-capable DSLR with the minimal of extra kit, and the journalist is off camera throughout. The audio is from a separate recorder, not the camera.

As ever, any thoughts or feedback would be very welcome.


About stephenpritchard
Freelance journalist specialising in business and technology, based in London (UK).

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