Please think internationally when pitching for stories

I really don’t like to complain but unfortunately I’m forced to put up this note regarding PR pitches for this Autumn’s features in the FT’s Digital Business. Digital Business (and the FT of course) have a global audience. That means the content has to have a global outlook.

If you are going to make an unsolicited pitch for your clients for upcoming features, please keep this in mind. There is no bias in favour of UK customer examples. In fact, unless they are globally known organisations or brands, it is very very unlikely I will want to feature them.

And I will not, under any circumstances, interview UK or other country executives, or regional types. Any client executives put forward need to be on the global management team. Also, I will not, unless the piece is specifically about marketing or sales, speak to executives in either discipline.

Advertisements

About stephenpritchard
Freelance journalist specialising in business and technology, based in London (UK).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: