Please think internationally when pitching for stories
August 4, 2009 Leave a comment
I really don’t like to complain but unfortunately I’m forced to put up this note regarding PR pitches for this Autumn’s features in the FT’s Digital Business. Digital Business (and the FT of course) have a global audience. That means the content has to have a global outlook.
If you are going to make an unsolicited pitch for your clients for upcoming features, please keep this in mind. There is no bias in favour of UK customer examples. In fact, unless they are globally known organisations or brands, it is very very unlikely I will want to feature them.
And I will not, under any circumstances, interview UK or other country executives, or regional types. Any client executives put forward need to be on the global management team. Also, I will not, unless the piece is specifically about marketing or sales, speak to executives in either discipline.