Interview with BlackBerry CEO Mike Lazaridis
February 10, 2008 Leave a comment
In the run up to Mobile World Congress, this interview with Mike Lazaridis, CEO of RIM (the company behind the BlackBerry) appeared in the Independent on Sunday:
From Buckingham Palace to the dairy farms of Argentina, everyone loves their BlackBerry. But when does a necessity become a luxury?
The smartphones have spread beyond the boardroom and are now an essential tool for the social networking crowd. Stephen Pritchard asks how long the success story can last
Sunday, 10 February 2008
Keeping a close eye on what’s new at Barcelona is Mike Lazaridis, chief executive of RIM, the company that makes the BlackBerry smartphone. His device may no longer be quite as trendy, in light of the latest iPhones, but it is still functional – particularly for Argentinian milk farmers…
To read the full article click here.